What are the 3 big questions for any business in any domain, vertical or geography today? — How to acquire customers cost efficiently? How to retain customers profitably? How to service customers promptly?
And fortunately today the answers to these questions lie in the power of the smartphone opportunity as an intelligent and powerful communication medium.
We know that today all our consumers are on smartphones and that all the tenets of smart communication (including analytics, segmentation, targeting, & ease of response) required to drive favorable consumer behavior could now be cost efficiently delivered through mobile devices. And that’s exactly why we created a platform which enables all of this easily and cost effectively.
Welcome to Gappcom!
Gappcom is a communications app platform that helps businesses quickly and easily setup their very own communications app which goes live on Android and Apple stores instantly. And they are ready to start communicating with their customers! Gappcom is a first of its kind do-it-yourself platform for communication apps for enterprises.
We have a Gappcom container app sitting approved on Apple and Google Stores and your app goes live instantly in this Gappcom app. This interesting app-in-app model saves you the hassle of hosting, maintaining and managing your app and it also saves you the trouble of pushing your app to the stores. However if you wish to have your own standalone app (independent of the Gappcom app), we have that option too!
For more information, you could check out Gappcom.com
We went live with Gappcom a couple of months back and we have 30 businesses interested already! We are currently piloting the platform with them. We also got an opportunity to speak at the SME chamber event. Here’s a quick 10 minutes video of that.
Coming to the key point, what does all of this that we are trying to do through Gappcom, mean for professionals, businesses or institutions? Well you could be a small or a big business or an institution or an organisation of any size and nature, it doesn’t matter (barring of course the reprehensible ones), You could get onto our platform and start communicating with your customers on smartphones. Your customers could also reach out to you or start communicating with you. Its really very simple.
I am covering some of the key features here (in the context of the user benefit they deliver) to give you a flavour of what Gappcom could potentially do for businesses.
Live Responsive two way communication and notifications
With live responsive two way communication, you could broadcast your message to your consumers in real time, depending on your context. And it could involve any media format (text, images, links, videos). Your context could be Transactional communication (acknowledging payments from customers, reminding customers of pending payments, sending across an offer or a deal, cross-sell/up-sell different products or services to different consumer segments, you could send time limited offers which the customers to tap to avail of or show it at your outlets etc) or Informative communication (informing the customer of your new product or service, sharing some product features, sharing some insights/ perspectives etc), or Relationship communication (Wishing the customers on their birthdays/ Anniversaries etc) or any other context of communication, it all just works with Gappcom.
You could also decide whether you want to send messages to a single customer or a segment of your customers or all of your customers. And you could decide whether you want your customers to be able to respond to your communication or not!
Segmented Scheduled communication
The amazing thing is that you could choose to send your communication in real time or you could schedule it. Yes, via our “Scheduled notifications” feature you could set up your communication and schedule it for a future date and time. And via our “Bulk notifications” feature you could schedule a batch of notifications for a segment or all of your consumers depending on your communication context.
This works in different ways for different businesses. Let’s say you are an investment advisor then you could schedule automatic reminders once for all your mutual fund SIP customers, in such a way that each of them gets reminded via a customised notification regarding their due date for SIP payment! Or you could schedule event reminders, premium payment reminders, EMI payment reminders for your customers. Let’s say if you are a car workshop then you could schedule service reminders for your customers and your customers will get notifications on relevant dates for scheduling their servicing appointment! If you want to wish your customers on their birthday, you could bulk schedule customised Birthday messages for all of your customers and they will get the relevant message on their birthdays (with an offer coupon perhaps!) automatically.
In short, any and every intelligent, targeted communication seeking relevant response from an individual/batch/segment of consumers or stakeholders which you wish to automate, “Scheduled notifications” on Gappcom is your best bet.
Customer feedback, Surveys, Polls
If you want to do a quick survey or conduct a poll or capture customer feedback, we have a very cool “Polls” feature for you, through which you could instantly set up a feedback or survey communication (with multiple choice questions!) for your consumers. You could even throw in an incentive for response. All the responses are relayed back to you in real time along with a real time updating graphical representation of responses!
Customer Service simplified
Your customers could reach out to you instantly with any query or issue, and you could instantly reply back to them (or the customer query could be routed to your online ticketing system via Gappcom apis!). Your customers could refer other customers to you or your prospects could request product information, your customers could request query resolution status etc. Basically whichever be the context, your customer or stakeholder wishes to interact with you on, it will be possible via your app on Gappcom.
Well that’s largely the long and short of it.
Thanks for your time and attention!
If any of this, interests you or you wish to leverage the amazing mobile opportunity for your business do drop in an email to me on dhaval@gappmob.com and we will get in touch with you to discuss possibilities of how Gappcom could work for you.
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On Linkedin: https://www.linkedin.com/in/dhavalthanki
On Twitter: @DhavalThanki
